# Case Study: Waskita Karya's 2019 Safety Induction Video

> How a 4:51 2D animation explains Waskita Karya's K3LMP pillars, building rules and emergency response: structure, visual choices and lessons for HSE teams.

- Author: Indra Hermawan, Technical Lead at PopOut (https://popout.id/author/indra-hermawan)
- Published: 2026-11-08
- Updated: 2026-11-08
- URL: https://popout.id/article/content/case-study-waskita-karya-safety-induction-video-2019
- Publisher: PopOut Digital Agency, Jakarta (https://popout.id)

## Key takeaways

- Waskita Karya's 2019 safety induction video is a 4 minute 51 second 2D animation covering an office building, from reception desk to evacuation route.
- The Waskita video opens with the five K3LMP pillars (safety, health, environment, quality and security) to show the rules come from an audited system.
- Waskita's induction video acts out three potential hazards: fire, earthquake, and civil unrest and bomb threats, plus evacuation led by a red-helmeted warden.
- 2D animation suits building inductions showing smoke, earthquakes or bomb threats safely, while live action is most convincing when viewers must recognise the real building.
- Every safety induction video should state that no drill is scheduled today, so any alarm or evacuation announcement is a real emergency.

Waskita Karya's 2019 safety induction video is a 4 minute 51 second 2D animation that introduces the safety rules to anyone entering a Waskita office building, from the reception desk to the evacuation route. It is structured like a visit: the K3LMP management system first, then the rules inside the building, then three potential hazards and how to respond to them.

This case study walks through the video based on what appears on screen, the reasons behind its visual choices, and the lessons HSE teams can use when planning an induction video for their own building or project. The video can be watched on the [Waskita Safety Induction 2019](https://popout.id/portfolios/waskita-safety-induction-video-2019) portfolio page.

## Project summary

The video was made for PT Waskita Karya (Persero) Tbk in 2019, entirely in 2D animation, with the BUMN and Waskita logos on every screen.

| Aspect | Detail |
|---|---|
| Client | PT Waskita Karya (Persero) Tbk |
| Year | 2019 |
| Format | 2D animation, 16:9 landscape |
| Length | 4 minutes 51 seconds |
| Setting | An office building: lobby, meeting room, work area, prayer room, toilets and auditorium |
| Main topics | The five K3LMP pillars, building rules, fire, earthquake, civil unrest and bomb threats |
| Guide | A female presenter in a Waskita vest with an ID card |

## The video, minute by minute

The times below were noted from the video and rounded. The table shows how much room each part gets.

| Time | Section | On screen |
|---|---|---|
| 0:00–0:35 | Opening | Building sketch, Waskita logo, presenter in front of an illustrated city |
| 0:35–1:10 | The system | The five K3LMP pillars, Waskita policy, the K3LMP management system, ISO and SMK3 certificates |
| 1:10–2:40 | Building rules | Lobby and ID exchange, meeting room, hydrant and extinguisher, 5R, saving energy and water, waste sorting, prayer room, toilets |
| 2:40–3:50 | Emergencies | Three potential hazards, bomb threat, earthquake, evacuation, fire |
| 3:50–4:30 | Prohibitions and locations | Prohibition icons, the 11th-floor auditorium plan, the notice about drills |
| 4:30–4:51 | Closing | The whole cast in front of Waskita-branded towers |

Almost a quarter of the running time goes to emergencies, and about the same to everyday building rules. That balance suits a building induction: visitors spend most of their time inside the building, but the most important information is the part they will hopefully never need.

## Opening: the five K3LMP pillars and where the rules come from

Before it covers any rule, the video explains where the rules come from. After the Waskita logo rises out of a building sketch, the presenter introduces the five K3LMP pillars one by one as icons: Keselamatan (safety), Kesehatan (health), Lingkungan (environment), Mutu (quality) and Pengamanan (security).

Next come the Waskita policy document, the title "Sistem Manajemen K3LMP" (the K3LMP management system) and a note that the system follows ISO standards. On screen are an ISO 14001:2015 certificate from SGS and a certificate of appreciation for the company's occupational health and safety management system (SMK3).

The order matters. Viewers learn that the rules they are about to hear are part of an audited company system, not suggestions made up for a video. For a first-time visitor, that context makes the rules that follow feel binding.

## From the lobby to the desk: rules inside the building

The middle of the video follows the order of a visit. In the lobby, a security officer and a receptionist greet visitors, then the screen switches to a large instruction, "Tukar ID Anda dengan ID yang sudah disediakan" (exchange your ID for the one provided), illustrated by an identity card being swapped for a numbered visitor pass.

The camera then moves through a meeting room and a corridor, where the hydrant and fire extinguisher (APAR) are pointed out, and on to the work area. Everyday rules are delivered as short scenes:

- **5R.** A computer screen lists Ringkas, Rapi, Resik, Rawat and Rajin, the Indonesian version of 5S (sort, set in order, shine, standardise, sustain).
- **Saving energy.** A hand switches off the lights and air conditioning until the panel reads "OFF".
- **Saving water.** A tap is turned off after use.
- **Waste.** The line "Buanglah sampah pada tempat sampah yang telah disediakan" (use the bins provided) appears above three coloured bins, and an employee shows the split between organic and non-organic waste.
- **Facilities.** The prayer room and toilets are shown so visitors know where they are.

Almost all of these rules work without sound, because the key words appear as large text and the characters act out each action. That helps in busy lobbies and waiting areas, where induction videos are often played.

## Three potential hazards and how to respond

The longest section covers emergencies. The title "Potensi bahaya yang dapat terjadi" (hazards that may occur) introduces three scenarios: fire, earthquake, and civil unrest and bomb threats. Each one is acted out rather than just named.

- **Bomb threat.** A scene in the lobby, with the security officer at the reception desk and the words "Ancaman Bom" (bomb threat) on screen.
- **Earthquake.** After the words "Terjadi gempa" (an earthquake is happening), an employee takes cover under a desk. A warden in a red helmet signals, and an "Aman" (safe) stamp appears once the situation is under control.
- **Evacuation.** An alarm light flashes, then employees walk in a line behind the red-helmeted warden.
- **Fire.** Dark smoke fills the room, and employees move low beneath it.

The presenter then returns and shows several prohibitions with large cross icons, before a floor plan of the 11th-floor auditorium appears. Smoke or a bomb threat is hard to stage in a real shoot without special preparation, while animation can show them clearly and safely.

## A closing line that prevents misunderstandings

Before the end, the presenter stands next to a large book carrying a notice: no emergency drill is being held today, so if viewers hear an alarm or siren with an evacuation announcement, it is a real emergency.

This simple line closes a gap common in buildings that run regular drills, where people assume an alarm is only practice and stay put. The video then ends with the whole cast standing together, from the presenter, receptionist and security officer to office staff and workers in hard hats, in front of an illustrated city skyline with Waskita-branded towers.

## Why animation for a building induction?

In the same year, PopOut also produced a building induction for WIKA, but in live action: a building tour with a presenter, footage inside the building, an evacuation drill and drone shots. The two are compared in our [WIKA safety induction case study](https://popout.id/article/content/case-study-wika-safety-induction-videos-2017-2019). The basic need was similar, orienting visitors and staff, but the formats differ.

| Consideration | Live action (WIKA 2019) | 2D animation (Waskita 2019) |
|---|---|---|
| Main strength | Viewers recognise the real building and routes | Hazards such as smoke, earthquakes and bomb threats can be shown without staging them |
| What it needs | Shoot days in the building, a presenter and coordination of an evacuation drill | Character design, a storyboard and illustrated assets |
| How rules appear | Graphics and subtitles over footage | Large text and icons built into each scene |

Neither format is always better. Live action is most convincing when viewers must recognise a real place. [Animated video](https://popout.id/services/video-production-services/video-animation-services) fits better when many dangerous situations need to be shown, or when the characters and settings must represent the whole company.

## Lessons for HSE teams

1. **Start with the system.** Show the policy and standards behind the rules, so viewers understand they are mandatory.
2. **Follow the order of a visit.** Lobby, registration, work area, facilities, then emergencies. An order that matches real life is easier to remember.
3. **Act it out, don't just list it.** Taking cover under a desk, walking in line behind a warden, moving low under smoke: actions stick better than lists.
4. **Put key words on screen.** 5R, "OFF" and "Aman" stay readable in a noisy room.
5. **State the alarm rule clearly.** Saying there is no drill today, so any alarm is real, belongs in every induction video.
6. **Show every role.** Closing on the whole cast shows that the rules apply to everyone in the building.

A full checklist for putting together a similar video is in our article on [how to make a safety induction video that meets HSE standards](https://popout.id/article/content/how-to-make-a-safety-induction-video-hse-checklist).

## Frequently asked questions

### How long is Waskita's 2019 safety induction video?

It runs 4 minutes 51 seconds, in landscape format.

### What are the five K3LMP pillars shown?

Keselamatan, Kesehatan, Lingkungan, Mutu and Pengamanan (safety, health, environment, quality and security), as introduced by the presenter at the start.

### Which emergencies does it cover?

Fire, earthquake, and civil unrest and bomb threats, plus evacuation led by a warden in a red helmet.

### Does animation suit a building induction?

Yes, especially when the video must show emergencies that are hard or risky to film. When viewers need to recognise the real building, live action or a mix of both is worth considering.

## Planning a safety induction video for your company

If you are preparing an induction for an office building, a project or a production facility, start from the rules, the order of a visit and the emergency scenarios that apply at your site. Our team can help you choose animation, live action or a mix of both through our [safety induction video production service](https://popout.id/services/video-production-services/safety-induction-video-making-services).