# Website Development Cost: What You Pay For and What Drives the Price

> A breakdown of website development cost: design, development, content, domain, hosting and maintenance, plus what drives the price and how to compare quotes.

- Author: Indra Hermawan, Technical Lead at PopOut (https://popout.id/author/indra-hermawan)
- Published: 2020-09-24
- Updated: 2026-10-23
- URL: https://popout.id/article/content/website-development-service
- Publisher: PopOut Digital Agency, Jakarta (https://popout.id)

## Key takeaways

- Website cost splits into one-off costs (design, development, content, on-page SEO, migration) and running costs (domain, hosting, SSL, maintenance, third-party services).
- The price depends on the type of website, the number of pages and languages, template or custom design, features and integrations, and how ready the content is.
- At PopOut, a company profile website starts from Rp5,000,000 and web and mobile apps start from Rp10,000,000 per project.
- You can lower the cost by starting with the pages you really need, preparing content first and postponing features that are not essential.
- Quotes can only be compared when the scope is the same, including design, admin panel, SEO, bug-fix guarantee and domain ownership.
- Domain, hosting and SSL for a company profile website usually cost under Rp2 million a year; maintenance and SEO are separate monthly costs.

Website development cost depends on the type of website, the number of pages, the features, how the design is made and who builds it, plus the running costs once the site is online. That is why two quotes for a "company website" can be far apart. This guide breaks down the cost so you can budget and compare quotes fairly.

## A breakdown of website development cost

Website costs fall into two groups: one-off costs at the start and running costs.

### One-off costs

- **Design.** The look of each page type, from an adapted template to a custom design that follows your brand identity.
- **Development.** Building the pages, an admin panel for managing content, forms and other features.
- **Content.** Copywriting, photos and translation if the website is bilingual.
- **On-page SEO.** Page structure, meta tags, structured data and a sitemap so Google can read the site easily.
- **Migration.** Moving content and keeping old URLs working if the site replaces an existing one.

### Running costs

- **Domain**, renewed every year.
- **Hosting or a server**, paid monthly or yearly depending on the capacity you need.
- **An SSL certificate** for the https address. Many hosts include one at no extra cost.
- **Maintenance**: security updates, backups and bug fixes.
- **Third-party services** such as business email, the WhatsApp API or a payment gateway, usually billed monthly or per transaction.

## What drives the price of a website

1. **Type of website.** A company profile website focuses on information and trust. An online store needs a catalogue, cart, payments and shipping. A portal or web app needs user accounts and its own business logic.
2. **Number of pages and languages.** Every page type has to be designed and filled, and every extra language adds content work.
3. **Template or custom.** A template is quicker and cheaper, while a custom design keeps your site from looking like everyone else's.
4. **Features and integrations.** A product catalogue, careers page, booking or a connection to a CRM or ERP each add cost.
5. **How ready the content is.** A site with text and photos ready is finished much sooner than one whose content has to be written from scratch.

## Website prices at PopOut

These are starting prices for a standard scope. Your final quotation is calculated from your needs and itemised.

| Service | Starting from | Unit |
|---|---|---|
| [Company profile website](https://popout.id/services/website-application-development-services/company-profile-website-development-services) | Rp5,000,000 | per project |
| [Online store / ecommerce website](https://popout.id/services/website-application-development-services/ecommerce-website-development-services) | Rp15,000,000 | per project |
| [Web and mobile apps](https://popout.id/services/website-application-development-services/android-ios-application-development-services) | Rp10,000,000 | per project |
| [Progressive web app (PWA)](https://popout.id/services/website-application-development-services/progressive-web-app-pwa-development-services) | Rp10,000,000 | per project |
| [UI/UX design and prototyping](https://popout.id/services/website-application-development-services/uiux-design-prototyping-services) | Rp5,000,000 | per project |
| [Software, SaaS and MVPs](https://popout.id/services/website-application-development-services/saas-mvp-development-services) | Rp30,000,000 | per project |
| [Website maintenance](https://popout.id/services/website-application-development-services/website-maintenance-services) | Rp1,000,000 | per month |
| [SEO](https://popout.id/services/website-application-development-services/seo-search-engine-optimization-services) | Rp3,000,000 | per month |
| [SEO articles](https://popout.id/services/website-application-development-services/content-post-copywriter-seo-services) | Rp150,000 | per article |

Online stores and portals with many integrations need a bigger budget because they involve far more features and testing.

## Estimated yearly running costs

These costs are paid to domain, hosting and other providers, not to the website developer. The figures are Indonesian market ranges as of October 2026, so check current prices with your chosen provider.

| Item | Estimated cost |
|---|---|
| .com domain | about Rp150,000–250,000 a year |
| .co.id domain | about Rp250,000–400,000 a year, with company documents |
| Shared hosting | about Rp300,000–1,500,000 a year |
| Cloud server or VPS | from about Rp100,000 a month, rising with capacity |
| SSL certificate | free (Let's Encrypt) up to millions of rupiah a year for OV/EV certificates |
| Business email | charged per user per month |
| Payment gateway | a fee per transaction, depending on the payment method |

## Example first-year budgets

These three examples combine the starting prices above with running costs. Actual figures depend on your project's scope.

- **Company profile website.** Five to eight pages, an admin panel and a contact form. Development from Rp5,000,000, plus a .co.id domain and shared hosting at about Rp550,000–1,900,000 a year. Estimated first year: about Rp5.6–7 million, or about Rp17.6–19 million with monthly maintenance.
- **Online store.** Catalogue, cart, payments and shipping rates. Development from Rp15,000,000, plus a cloud server at about Rp1.2–6 million a year and a domain. Estimated first year from about Rp16.4 million, excluding payment gateway fees per transaction.
- **Portal or web app with user accounts.** Development from Rp10,000,000 and often more with many integrations, plus a cloud server and domain. Estimated first year from about Rp11.4 million, or from about Rp16.4 million if UI/UX design is done separately first.

## How to lower the cost without lowering quality

- Start with the pages you really need and add others once the site is live.
- Prepare your text and photos before work begins.
- Separate must-have features from those that can wait.
- Choose a website with an admin panel, so content changes do not always need a developer.

## How to compare website quotes

Prices can only be compared when the scope is the same. Check whether each quote includes:

- a custom design or a template, and how many rounds of revisions,
- an admin panel for managing content yourself,
- on-page SEO and a speed target, such as a Google PageSpeed score,
- a bug-fix guarantee and the cost of maintenance afterwards,
- a domain registered in your company's name, with full access to the hosting and admin panel.

A much cheaper quote often leaves part of this list out. For an online store, see our [e-commerce website development service](https://popout.id/services/website-application-development-services/ecommerce-website-development-services). All our website services are on the [website and application development](https://popout.id/services/website-application-development-services) page.