Company Profile Video: What It Is, What to Include and How Long

A company profile video is a short video, usually 1 to 3 minutes long, that introduces a company: who they are, what they do, who they serve and why they can be trusted. Where an advert sells one product, a company profile video sells trust in the company as a whole.

This guide explains what company profile videos are used for, what they should contain, how long they should run, a sample structure for a 2-minute script, the styles you can choose, what to prepare before the shoot, common mistakes, and real examples from projects we have produced.

The benefits of a company profile video: what is it used for?

The same video is usually shown in many places at once. Decide early where it will be played, because the placement determines its length, aspect ratio and language.

• Website. On the home or "About us" page, a video helps visitors understand the company in a minute without reading at length.
• Pitches and tenders. Played at the start of a presentation so prospective clients immediately see the company's scale and experience.
• Exhibitions and events. Looped on a stand or before a session starts, often without sound, which makes on-screen text important.
• Recruitment and onboarding. Introducing the working culture to candidates and new employees.
• Investors and partners. A quick picture of the business, facilities and team before a meeting.
• Social media. Short cuts from the main video for LinkedIn, Instagram and YouTube.

Across all these uses, the benefits of a company profile video come down to four: prospects understand the company in one to three minutes, trust grows because they see real facilities, projects and people, the company's message is delivered exactly the same way every time, and one production can be used for years across many channels.

What should a company profile video include?

Not every element is mandatory, but an effective company profile video usually covers the following eight parts. The order can change, as long as viewers know who you are within the first half minute.

1. Opening. The first 5 to 10 seconds that keep people watching, such as the strongest shot from a project or a short statement of the problem you solve.
2. Who we are. The company name, line of business and a brief history. One or two sentences is enough.
3. What we do. Your main products or services, explained in terms of the benefit to customers.
4. Proof. Clients, projects, certifications or figures you can stand behind. This is the part that builds the most trust.
5. The people behind it. Short interviews with leaders or staff make the company feel real.
6. Facilities and process. Offices, factories, warehouses or project sites. Drone footage is often used here.
7. Values and culture. What makes your company different, shown through stories rather than a list of values.
8. Closing. Logo, tagline, website address and contact details, so viewers know the next step.

How long should a company profile video be?

The length follows where the video will be shown. Plan several versions during pre-production, because filming once for several versions costs far less than filming again.

• Main version, 2 to 3 minutes: for your website, presentations and exhibitions.
• Short version, 30 to 60 seconds: for LinkedIn, Instagram and ads.
• 15-second version: for Reels, Stories or as a presentation opener.
• Long version, 5 minutes or more: only when it is really needed, for example for tender documents or onboarding material.

For comparison, here are the running times of four profile videos we have produced. Full company profiles sit at around 3.5 to 4 minutes, while a product profile made for app advertising is much shorter.

More than 3 minutes is usually too long for the main version on a website, because few visitors watch to the end. A longer video can still work in presentations or at exhibitions, where the audience has set the time aside. Wherever it plays, the most important information should come in the first minute.

A sample structure for a 2-minute company profile script

Narration read at a comfortable pace is usually around 250 to 300 words for 2 minutes. The structure below is a useful starting point when you write the script with your team:

Write the script in two columns: pictures on the left, narration or interview quotes on the right. This makes it easy for everyone involved to picture the result before the shoot day.

Company profile video styles

• Documentary and interviews. Filmed at real locations with narration from people in the company. Suits service, construction and manufacturing companies.
• Studio and green screen. Presenters filmed in a studio and placed into virtual backgrounds, as in the ZEF Energi video. Suits companies that want a modern look without filming at many locations.
• Presenter with motion graphics. A presenter speaks straight to camera while animated text and icons sharpen each point, as in the Teachmint and Royal HaskoningDHV videos.
• Fully animated or motion graphic. Suits products that are hard to film, such as software, financial services or data, as in the Hartono video. See also our comparison of types of animated video for business.
• Combined. Live-action footage with animated graphics and text for figures, maps or processes. This is the style chosen most often today.

Company profile video examples

Some of the company profile videos we have produced, each with the story behind the project:

• ZEF Energi (2019): presenters and team filmed in a green-screen studio, then placed into futuristic virtual sets with holographic information panels and an animated map of project locations across Indonesia.
• Hartono Elektronika (2015): a fully motion-graphic company profile in flat illustration that follows the yellow, blue and white brand colours.
• Teachmint (2021): a short profile of an education app, with one presenter introducing each feature through animated Indonesian captions.
• Royal HaskoningDHV (2016): an English-language recruitment video for an engineering consultancy, with a presenter backed by animated icons and text.

What to prepare before the shoot

Most production delays happen because material from the company side is not ready. Prepare the following before the shoot date is fixed:

• Goal and audience. One sentence on what viewers should understand or do after watching.
• Key messages. The three most important points. More than that is rarely remembered.
• Interviewees. Who will be interviewed, when they are available and who is comfortable speaking on camera.
• Location permissions. Permission from the building, industrial estate or project site management, including the safety rules that apply.
• Brand assets. Your logo in vector format, colours, fonts and visual identity guidelines.
• Verified figures. The numbers of projects, clients or certifications you are allowed to mention, with approval where you name clients.
• Existing footage. Project or event recordings and photos that can be used, so fewer shooting days are needed.
• One person for approvals. A single person who collects feedback from everyone, so revisions do not contradict each other.

Common mistakes

• Opening with a long history. A founding year and a timeline of events rarely keep people watching. Start with what you do today.
• Including every service. A video that tries to mention everything ends up highlighting nothing. Choose what matters most, then send viewers to your website for the detail.
• Claims without proof. Words like "best" or "trusted" mean little without the projects, clients or figures behind them.
• Neglecting audio. Viewers forgive imperfect pictures, but not interview sound that echoes or is drowned out by noise.
• Only one version. A 3-minute video does not fit Instagram. Plan the short versions while the script is being written.
• Late feedback. Leaders who first see the video at the final stage often ask for major changes. Involve the decision makers from the concept stage.

How much does a company profile video cost?

The cost depends on the number of shooting days and locations, talent or interviews, drone work, the share of animation, the number of versions and the languages. At PopOut, company profile video production starts from Rp10,000,000 per video, and usually takes 2 to 4 weeks from concept to delivery. For shoots outside Greater Jakarta, crew travel and accommodation are added to the quotation. Prices for other video types are on our video production services page.

Make it yourself or hire a production team?

For a small business with a simple message, an interview video recorded with a good phone and a separate microphone is a reasonable start. A production team makes sense when you need several locations, drone footage, animation, a consistent brand standard or a firm deadline.

We cover the production steps in how to create a good company profile video.

Frequently asked questions

What is the difference between a company profile video and an advert?

An advert usually sells one product or offer in a short time. A company profile video introduces the company as a whole and stays in use much longer, often for years, on websites, in presentations and in tenders.

How long does production take?

From concept to delivery, a company profile video usually takes 2 to 4 weeks. Most of that time goes into writing the script and collecting approvals, not into filming.

Do we need an English version?

You do if the video will be used with international partners, investors or tenders. The most economical option is one version with subtitles in both languages, or separate narration for each language if the budget allows.

Can it be made without filming?

Yes, with full motion graphics as in the Hartono video, or with a digital presenter through our AI video and avatar service. These options suit locations that are hard to film or teams with no one willing to appear on camera.

If you would like our team to make yours, from the script through to the social media cuts, see our company profile video production service or send a short brief through our contact page.