Design Graphic Portfolio for Samsung. Make Product more attractive for buyer
- Client
- Samsung Electronics Indonesia
- Year
- 2019
- Service
- Graphic design
The challenge
A home appliance catalogue has to cover very different products in one booklet, from refrigerators to vacuum cleaners, and still let a shopper find the right section within seconds. Samsung's Digital Appliances 2019/2020 edition also had to explain technical features such as inverter motors and bubble washing in short Indonesian copy, with a layout that stayed close to the brand's clean and minimal visual language.
The solution
We built the cover around a grayscale kitchen and laundry scene, with the Samsung wordmark and the line 'Digital Appliances 2019/2020' on a dark band. The contents page uses line icons for five categories, each with its page number: Refrigerator, Washing Machine, Microwave, Vacuum Cleaner and Air Conditioner. Inside, feature pages pair a large product photo, such as the ecobubble washing drum, with a white panel of icons and short captions for AddWash, Digital Inverter Technology and Smart Control. The palette stays in greys, white and a soft blue.
The results
The finished piece is a product catalogue split into five appliance sections, with a visual contents page and feature spreads built from photo, icon and caption blocks. It is designed to be handed to shoppers so they can jump to a category, see the main technology of each product at a glance and compare models. All copy is in Bahasa Indonesia for the local market.
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