Motion Graphic Services

Motion graphics are animated graphic elements: typography, icons, charts, maps and flat illustration. Character animation tells a story through characters; with motion graphics, the information itself moves. That is why motion graphics work best for things that are hard to film, such as figures, processes or services that have no physical form.

When should you use motion graphics?

• Data and reports. Annual results, survey findings or comparisons that would be dull on a slide.
• Services you cannot see. Financial products, software, telecoms and insurance, which have nothing physical to film.
• Procedures and safety. Safety steps and SOPs that must be shown in a clear order and must not be acted out for real.
• Social media and events. Short content, event openers and teasers that must catch attention in the first 3 seconds.
• Adding to live action. Animated titles, figures, icons and labels over footage of a presenter or a location.

Types of motion graphics we make

• Brand manifestos and new identities. Motion graphics explain a company's history, values and the meaning of a new logo, as in the MSIG Life brand manifesto (2023) made when Sinarmas MSIG Life became MSIG Life.
• Fully animated motion graphics. The whole video is built from illustration and animated text. Examples: the Hartono Elektronika company profile, in a flat illustration style that follows Hartono's yellow, blue and white branding, and the Pertamina Shipping safety measure video, which explains cargo-ship safety procedures with a guide character.
• Explainers with an animated presenter. A 2D character walks viewers through each topic while key points appear as large on-screen text, as in WIKA's Good Corporate Governance video.
• Graphics over live action. A presenter is filmed in the studio, then animated captions, line icons and labels are added in post-production. Examples: the Teachmint profile video, BCA Cash Management and Royal HaskoningDHV's recruitment video.
• Event bumpers and openers. High-energy title animation to open an event, such as Bank Mandiri's PORSENI bumpers in 2018 and 2019.
• Green-screen compositing. Presenters filmed on green screen are placed into new backgrounds, as in Telkom Simfoni DES, which takes presenters in traditional dress to landmarks across Indonesia.

What you get

• Concept and script, or a polish of the script you already have.
• Storyboard and visual samples before animation starts.
• Design that follows your visual identity: colours, fonts and logo.
• Animation, voice-over, music and sound effects.
• Indonesian or English subtitles.
• Final MP4 files, plus 1:1 or 9:16 versions for social media when agreed at the start.

Motion graphics prices

Prices start from Rp5,000,000 per video. The final cost depends on length, how detailed the illustration is (icons and text are simpler than characters), voice-over, the number of language and aspect-ratio versions, and rounds of revision. For stories with full characters or 3D visuals, see our 2D and 3D animation services, which start from Rp7,500,000. Prices for every video type are on our video production services page.

How we work

1. Brief. The video's goal, audience, where it will play and the material you already have.
2. Script. Your message condensed into a short narration, approved before design starts.
3. Storyboard and style frames. Scene sketches and sample visuals to confirm the look.
4. Animation. Every element brought to life following the storyboard and narration.
5. Sound. Voice-over, music and sound effects.
6. Revisions and delivery. Revision rounds with your team, then final files in the ratios you need.

Frequently asked questions

What is the difference between motion graphics and animation?

Motion graphics animate graphic elements such as text, icons and charts, while animated videos usually tell a story through characters. Our article on types of animated video for business compares them in detail.

How long should a motion graphics video be?

Usually 15 seconds to 2 minutes. Social media content needs 15 to 30 seconds, while service explainers and reports usually run 60 to 90 seconds.

Can motion graphics be combined with filmed footage?

Yes, and it is the style we produce most often. We film the presenter or location through our video shooting service, then add animated graphics in post-production.

Do I need to write the script?

No. The script is part of the service. If you already have a script or presentation, we adapt it for video.

Ready to make a motion graphics video? Send a short brief with the goal, audience, length and deadline through our contact page. We reply with questions and a quotation within one business day.