Booklet Pertamina using design latest trends. Professional looks and attractive to read.
- Client
- PT Pertamina (Persero)
- Service
- Graphic design
The challenge
Pertamina's asset management team had a lot of material to explain about the company's land assets: where they sit across refinery units and marketing regions, how each asset moves through its lifecycle, current land status figures and plans for putting the assets to use. As plain text and tables this was hard to follow. The brief called for a booklet that turns these figures into pages readers can scan quickly, in a current style.
The solution
We designed the booklet as a long fold-out spread in which each panel covers one topic: Asset Lifecycle, Sebaran Lokasi Aset Tanah, Peluang dan Tantangan, Profil Status Aset Tanah, Pendayagunaan Aset Perusahaan and Sinergi Pengelolaan Aset. A map of Indonesia carries a callout box for each RU and MOR. Land status data appears as 3D bar and pie charts, the challenges are arranged around a lightbulb illustration, and a numbered three-step list explains the asset directorate's role. Isometric building-block icons and red angled corners tie all the panels together.
The results
The deliverable is a multi-panel infographic booklet in Bahasa Indonesia, with six titled sections laid side by side so the whole asset story can be read in one unfolded view. Each panel carries a Confidential & Proprietary footer, marking it as an internal document. The map and charts are designed to let readers compare land status and asset locations at a glance instead of working through long tables of figures.
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