UPL Annual Distributor Meeting 2026 Event Photo - 1

A participant in a white UPL polo shirt poses in front of the photo wall outside the ballroom while a videographer films and another guest waits his turn. The backdrop carries the event title, "Annual Distributor Meeting 2026, UPL Group Indonesia", with the UPL, Arysta and PT Excel Meg Indo logos above a faded Jakarta skyline and Monas, and an orange, blue and green ribbon sweeping along its base. A tall arrangement of grasses and white flowers stands at one end.

The photo wall is the first branded stop for guests on the business meeting day. It gives every participant a picture to share, and it repeats the same skyline and ribbon graphics that appear later on the stage screens and booths, so the event looks like one piece from the door to the ballroom.

UPL Annual Distributor Meeting 2026 Event Photo - 1 Activity image

About this project: UPL Group Indonesia Annual Distributor Meeting 2026

Client
UPL Group Indonesia
Year
2026
Service
Event organizing

The challenge

UPL Group Indonesia needed one event to do several jobs for its distributors: a working business meeting, a showcase for its products and digital tools, a formal evening to recognise its partners, and time for guests to get to know each other. With three company brands on one stage and participants flying in to Jakarta, the four days had to keep to a tight timetable without feeling rushed.

The solution

PopOut organised the programme around Hotel Mulia Senayan. Day one covered arrivals, check-in and a welcome dinner. Day two combined the business meeting, the booths and the main-stage presentations with an evening gala dinner, opened by a Betawi-style dance and followed by awards and live music. The "Breaking Into Pattern" identity, with the Jakarta skyline and Monas, ran through the photo wall, booths and stage screens, and the third day took everyone out of the hotel for a team cooking session in UPL aprons.

The results

Distributors took part in a complete four-day programme: business sessions and product presentations, a gala night with awards on stage, and an outing that ended with everyone in matching orange aprons behind the event banner. The photos and video from the event record every part of it, from the registration photo wall to the final group shot.

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Bank Mandiri Wijaya Karya (WIKA) Unilever Pertamina Kable Indonesia Permodalan Nasional Madani (PNM) MSIG Life Hutama Karya Infrastruktur PT Catur Agrodaya Mandiri (UPL Indonesia) Vinoti - Vivere Indonesia