Cash Management BCA

Grand launching video for Cash Management BCA

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Cash Management BCA

This video was made for the grand launch of Cash Management BCA, to introduce the range of cash management services to business customers at the launch event. It runs about 2 minutes and carries BCA’s tagline, Senantiasa di Sisi Anda.

PopOut handled the video shooting, video editing and post-production. The concept frames the service as a flight: a presenter in a flight attendant’s uniform looks after a family in airplane seats while introducing the features one by one, such as Payment, Payroll, Virtual Account and API BCA, with line-art animation and subtitles throughout.

Client: BCA
Service: Video production

The challenge

For the grand launch of Cash Management BCA, the bank wanted a video to present the service at its launch event. Cash management covers many separate products for businesses, so the task was to show them as one connected package that business customers can follow in a couple of minutes. The video also had to carry BCA's brand look and its tagline, Senantiasa di Sisi Anda.

The solution

PopOut handled video shooting, editing and post-production. The concept frames the service as a flight: a presenter in a flight attendant's uniform looks after a family seated in airplane seats. On a bright white set, she introduces the features one by one while line-art animations and labels appear beside her, covering Payment, Payroll, AutoCredit, Collection, Virtual Account, Giro BCA, Account Management, Short Term Investment, Kredit Modal Kerja and API BCA. Subtitles run throughout, and simple cloud and sun illustrations tie the business scenes back to the travel theme.

The results

The finished launch video runs just over 2 minutes and was published under the title Cash Management BCA, Pilihan Tepat Partner Bisnis Anda. It walks through the full product range in a single storyline and ends on the Cash Management BCA title, a line about serving diverse business needs and the BCA logo. It was produced for screening at the grand launching event and also works as a standalone introduction to the service.

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