Wuling BinguoEV #BinguoMoment Testimonial Video

A Father's Electric Car Gift to His Daughter

This testimonial was made for Wuling Motors Indonesia as part of the #BinguoMoment campaign, which invites BinguoEV owners to share their moments. It tells the story of Handry, a 53-year-old entrepreneur, who gives a BinguoEV to his daughter Olivia, a 21-year-old university student. It runs 1 minute, with English subtitles.

PopOut handled the video shooting: interviews with father and daughter on a soft green set, the key handover and the car with a red bow at a Wuling dealership, a boot big enough for a move between boarding houses, and driving scenes on Jakarta streets from inside the car and from the air. In video editing, the two testimonials are cut back and forth up to the closing line, “Feel the #BinguoMoment, Be The Icon”.

This video was made through PopOut's video advertising production service.

Client
Wuling Motors Indonesia
Year
2024
Service
Video production

The challenge

Wuling wanted to show the BinguoEV through a real owner's experience rather than a feature list. In one minute, the video had to carry the emotion of a father's gift to his daughter as well as the practical reasons to choose an electric car: a roomy boot and exemption from Jakarta's odd-even traffic rule.

The solution

The video is built as two viewpoints that answer each other. Handry talks about his daughter's face when she received the car, while Olivia explains what the BinguoEV means for her studies and activities. The interviews were filmed on a set whose colours match the pastel green car, then intercut with the dealership handover, packing the boot and driving together. On-screen captions introduce each of them by name, occupation and age.

The results

The result is a 1-minute testimonial that combines a family story with practical reasons to choose the BinguoEV, closing on the #BinguoMoment campaign hashtag and the Wuling “Drive for A Green Life” logo. Its length suits social media and YouTube ads.

Trusted by industry leaders
and startups

Bank Mandiri Wijaya Karya (WIKA) Unilever Pertamina Kable Indonesia Permodalan Nasional Madani (PNM) MSIG Life Hutama Karya Infrastruktur PT Catur Agrodaya Mandiri (UPL Indonesia) Vinoti - Vivere Indonesia