Grand Indonesia Concierge Video 2025

Refined Appearance. Remarkable Service.

This video was made for Grand Indonesia in 2025 to introduce the mall's concierge team in its new uniform. It runs 1 minute 42 seconds, with English narration.

PopOut handled the video shooting inside the mall and on a dark set: concierge staff greeting visitors, helping a family with a pram and a guest in a wheelchair, serving foreign tourists in several languages and assisting visitors in sign language. The grey uniform with its red accent, pins and name badges is filmed in close-up. In video editing, the video closes on a photo mosaic that forms the Grand Indonesia logo.

Client: PT Grand Indonesia
Year: 2025
Service: Video production

The challenge

Grand Indonesia wanted to introduce the concierge team's new uniform and reaffirm its service standards. A uniform alone is not much of a story, so the video had to show what the people wearing it do, from greeting guests to helping visitors with different needs, with a look that fits a premium mall.

The solution

The video alternates between two moods. On a dark, precisely lit set, concierge staff appear one by one and the uniform details are filmed up close, following the line “It's not just a uniform”. Inside the mall, the camera follows them serving visitors at the concierge desk, in the lounge and on the shopping floors, with captions such as “Serving foreign tourist with multilingual services” and “Here to help with sign language assistance”.

The results

The result is a 1 minute 42 second cinematic video that introduces Grand Indonesia's concierge uniform and services, closing on “We are the Concierge of Grand Indonesia. Refined appearance. Remarkable service.”

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