Semesta Marga Raya Company Profile Video 2020

The Kanci–Pejagan Toll Road from the Ground and the Air

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This company profile video was made for PT Semesta Marga Raya, operator of the 35 km Kanci–Pejagan toll road, which links Cirebon and Brebes regencies on the Trans-Java route. It was published in 2020, runs about 4 minutes and is narrated around the company's history, vision and mission, and the road's contribution to the local economy.

The narration is set against video shooting of an interview with the President Director on the office roof, staff at toll gates and in the CCTV control room, the emergency response team and the KM 228 rest area, plus drone footage of the road crossing rice fields and interchanges. In video editing, PopOut added a logo animation, a map of the route, an ownership chart and a 2010–2019 traffic growth chart.

This video was made through PopOut's company profile video production service.

Client: PT Semesta Marga Raya
Year: 2020
Service: Video production

The challenge

PT Semesta Marga Raya needed a video explaining who it is to investors, partners and the public: a company founded in 2005 that has operated the Kanci–Pejagan toll road since early 2010. A toll road is hard to capture from one angle. The route is long and crosses rice fields, while the work happens at toll gates, in the control room, at the office and on the road itself. The video had to show that scale, the people who run it and traffic data that is easy to read.

The solution

The video works from two viewpoints. From the air, a drone follows the road through rice fields, interchanges, toll gates and rest areas, with a mountain in the distance. On the ground, the camera follows staff in the CCTV control room, at toll gates, in service vehicles and at the office, while the President Director is interviewed on the roof. The KM 228 rest area, listed by MURI (the Indonesian Record Museum) as the rest area with the most toilets, appears through its long row of toilets. Animated graphics mark the Kanci–Pejagan route on a map and chart traffic growth from 2010 to 2019.

The results

The result is a company profile of about 4 minutes that moves from the big picture to day-to-day operations. It opens on a city skyline and the Semesta Marga Raya logo, moves through the vision and mission, daily operations and traffic data, then closes with an invitation to investors to become strategic partners, the whole team on the office roof and a photo mosaic that forms the company logo. It was published on YouTube in July 2020.

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