Shell Advance #LibasTantanganKita Event Video 2019

A Multi-City Talkshow Tour in 70 Seconds

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Shell Advance #LibasTantanganKita Event Video 2019

This video recaps the Shell Advance #LibasTantanganKita talkshow tour in 2019 for PT Shell Indonesia. The campaign shared the inspiring story of Mr Mansetus Balawala, a motorcyclist from eastern Indonesia, in cities around the country. It runs 1 minute 10 seconds.

PopOut handled the video shooting and photography at each event in Jakarta, Bandung and Surabaya: a gathering with more than 50 media outlets and communities, and talkshows with a health community, Universitas Airlangga students and local motorcycle workshops. That event footage was combined with clips of Mr Mansetus's story from Shell's own campaign material, and video editing turned it into a single recap with kinetic type on a blue background between event clips, ending on the announcement of the next city, Medan.

Client: PT Shell Indonesia
Year: 2019
Service: Video production

The challenge

Shell Advance ran #LibasTantanganKita as a series of talkshows in several cities, each with a different audience: media, communities, students and local workshops. Every event needed photo and video coverage, and the whole tour then had to be retold in a very short video without losing the campaign's message of spreading positive energy through stories.

The solution

PopOut's crew filmed each talkshow on a Shell Advance-branded stage, including the discussions, audience interaction and group photos. In the edit, the video opens with the Shell logo and campaign title over light particles, then the words “Menyebarkan energi positif melalui cerita” (spreading positive energy through stories) appear one by one on a blue background before clips of Mr Mansetus's story from Shell's campaign video. Each city and its audience appear as large text over event footage, so viewers can follow the tour from city to city.

The results

The result is a 1 minute 10 second recap that covers three cities, audiences from media to students and the #LibasTantanganKita message, and ends on the poster for the next event at Universitas Sumatera Utara in Medan. The short format makes the whole tour easy to share, and photos from each event complete the coverage. It was published on YouTube in September 2020.

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