Logo Design & Branding Services

A logo, or a full brand identity?

A logo is the mark people remember. A brand is the system around it: colours, type, icons, photo style and the rules for using them. A logo without rules soon drifts in the hands of different vendors: the colour shifts on a banner, the shape gets squeezed on a business card, the font is swapped on social media. That is why our logo design always comes with usage guidance, and can grow into a full brand identity when you need one.

What you get

• Short research. Your business, your customers and competitors' logos in your field, so the new logo is easy to tell apart.
• Logo concepts. Several design directions to choose from, then the one you pick is refined.
• Logo variations. A main version, a compact version or icon, and one-colour versions for light and dark backgrounds.
• Colour palette and typography. Colour codes for screen and print, plus primary and supporting typefaces.
• Brand guideline. Rules for minimum size, clear space around the logo and colour, with examples of correct and incorrect use.
• Ready-to-use files. Vector formats for print and image formats for the web and social media.

Applying it to your materials

A new identity is usually needed everywhere at once. We can continue with business cards, letterheads, presentation templates and social media templates, so your team never has to guess how to use the new logo. For larger pieces, the same style carries into your company profile, product packaging and pitch deck.

Who is it for?

• New companies and businesses that need a logo before registering a trademark, building a website or printing materials.
• Companies with an older logo that want to refresh it without losing customer recognition (rebranding).
• New products or subsidiaries that need their own identity while staying connected to the parent brand.

How much does logo design cost?

Logo design and branding at PopOut starts from Rp3,000,000 per project. The final cost depends on:

• Scope. A logo with basic guidance, or a full identity with a detailed brand guideline.
• The number of applications, such as business cards, letterheads, social media templates or uniforms.
• New or refreshed. Designing from scratch, or tidying up a logo customers already know.
• Extras, such as a mascot, illustrations or a custom icon set.

Marketplace logo packages are far cheaper. What a professional logo design service adds is the research, the usage rules and a complete set of files, so the logo still looks right after years of use by many different vendors.

Frequently asked questions

What do I need to prepare?

Your brand name, line of business, target customers, examples of logos you like and dislike, and where the logo will be used most. For a rebrand, also send the current logo and the materials already in circulation.

Can the logo be registered as a trademark straight away?

Trademarks in Indonesia are registered with the Directorate General of Intellectual Property (DJKI). Check DJKI's trademark database for similar names and logos before the design is final, so the application is not rejected for similarity.

Can you redesign an existing logo?

Yes. Elements customers already recognise, such as the colour or basic shape, can be kept while details that no longer read on a phone screen or at small sizes are cleaned up.

Ready to create or refresh your logo? Send your brand name and what you need through our contact page. Our other design services are on the graphic design services page.