MSIG Life Brand Manifesto Video 2023

From Sinarmas MSIG Life to MSIG Life

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This brand manifesto video was made for PT MSIG Life Insurance Indonesia Tbk in 2023, when the company changed its name from Sinarmas MSIG Life to MSIG Life. It runs 3 minutes 30 seconds, with English narration and Indonesian subtitles.

The first part is line-style motion graphics: a hand-drawn city for the company's history since 1985, an MS&AD Insurance Group globe for its 100 years of experience, icons for the five core values, the meaning of the two colours and heart curve in the new logo, and the distribution channels, products and digital ecosystem. The second part, through video editing, combines lifestyle footage with the brand's key words, such as “Unique Goals”, “Ease and Clarity” and “Going Extra Mile”.

This video was made through PopOut's motion graphics service.

Client: PT MSIG Life Insurance Indonesia Tbk
Year: 2023
Service: Video production

The challenge

The change of name from Sinarmas MSIG Life to MSIG Life called for one video explaining the new identity to customers, partners and staff: where the company comes from, what it values, what the new logo means and what the “Live it your way” promise stands for. Much of that is abstract and needed to be made visual.

The solution

PopOut split the video into two parts. The identity part uses line motion graphics on a light background, so the history, the MSIG Life Indonesia logo, the core values of Customer Focus, Integrity, Teamwork, Innovation and Professionalism, and the new logo can each be explained in turn. Blue is explained as trust and quality service, red as progress and growth. The brand promise part moves to footage of family, health and work, with the red and blue curve from the logo framing each key word.

The results

The result is a 3 minute 30 second brand manifesto that introduces MSIG Life from its history to its brand promise, closing on the new logo, the line “Formerly Sinarmas MSIG Life” and the tagline “Live it your way”.

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