BNI Workshop Keren Digital Operation Bumper 2020

A 17-Second Motion Graphic Opener

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BNI Workshop Keren Digital Operation Bumper 2020

This bumper was made for Workshop Keren Digital Operation, a Bank BNI event in 2020 with the motto “Jadi Keren, Jadi Bangga, Jadi Prestasi” (be cool, be proud, achieve). It runs 17 seconds and opened the event.

PopOut made it entirely in motion graphics: an illustration of office workers climbing floating steps under the words “New Spirit”, orange and teal kinetic type for “Inspiring”, “Workshop Keren”, “Jadi Bangga” and “Jadi Prestasi”, then tropical leaves that part to reveal the event title card on a green and yellow background.

Client: PT Bank Negara Indonesia (Persero) Tbk
Year: 2020
Service: Video production

The challenge

Workshop Keren Digital Operation needed an opener that built energy from the first second. The message was already in the motto “Jadi Keren, Jadi Bangga, Jadi Prestasi”, and the bumper had to deliver it in under 20 seconds and land on the event title.

The solution

The bumper has two parts. The first moves fast: office workers climb steps towards the words “New Spirit”, then short words appear in turn with orange and teal line and cross accents, including “Workshop Keren” over a city skyline at night. The second part changes mood: dark tropical leaves open onto a bright green and yellow background, where the BNI logo, the event title and its motto appear.

The results

The result is a 17-second motion graphic bumper that holds on the event title card for its last few seconds, so the screen keeps showing the event name once the animation ends. It was published on YouTube in September 2020.

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