Grand Launching Summer Barz Campina

Grand launching video for ice cream company Campina

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Grand Launching Summer Barz Campina

This Summer Barz grand launching video was made for PT Campina Ice Cream Industry Tbk, which introduced its new ice cream at a launch event at SnowBay, Taman Mini Indonesia Indah, on 13 July 2019. The recap runs 1 minute 45 seconds.

PopOut handled the video shooting on location on the day, followed by video editing and post-production. The video opens on an animated title card built around the event theme, “Summer Breeze”, with the Summer Barz name, the date and the venue, then moves through the highlights of the launch in bright colours, with strawberry and beach graphics and the Campina logo in line with the event visuals.

For product launch and promotional videos like this one, see PopOut's video advertising production service.

Client: PT Campina Ice Cream Industry Tbk
Year: 2019
Service: Video production

The challenge

Campina, the Indonesian ice cream maker, introduced its new Summer Barz product with a grand launching event at SnowBay, the water park in Taman Mini Indonesia Indah, on 13 July 2019. The company wanted the launch documented properly so it could still be seen after the day was over. That called for a short video that captured the key moments and carried the summery feel of the event to people who were not there.

The solution

PopOut handled shooting, editing and post-production for the event. Our crew covered the launch on the day at SnowBay and recorded the moments of the event as they happened. In the edit, the footage was shaped into a recap of 1 minute 45 seconds that opens with an animated title card built around the event theme, "Summer Breeze", along with the Summer Barz name, the date and the venue. Bright colours, strawberry and beach graphics, and the Campina logo keep the video in line with the launch visuals.

The results

The deliverable is an event recap video of 1 minute 45 seconds in landscape format, published on PopOut's YouTube channel in October 2019. It opens on a branded title card and then moves through the highlights of the Summer Barz grand launching at SnowBay. The video is designed as a record of the launch and as short content Campina can share on its own channels when introducing the new ice cream.

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