Video Advertising Production Services

Unlike a company profile video, which introduces a whole company, a video ad has one job: to make viewers remember one message and do one thing, whether that is buying, signing up, coming to an event or finding out more. That is why it is short, its message is sharp, and every second is planned for where it will run.

What is a video ad?

A video ad is a short video made to promote a product, service or brand to a specific audience in a specific placement, such as YouTube, Instagram, TikTok, an event screen or television. It usually runs 6 to 60 seconds, with one main message and one clear call to action at the end.

What sets a video ad apart from a general promotional video is planning for placement. A 6-second ad before a YouTube video, a 15-second ad in Reels and a 30-second ad on an event screen need different openings, pacing and on-screen text, even when they come from the same shoot.

Types of video ads we make

The right format depends on the campaign goal and where the ad will play. These are the formats businesses need most often:

• Digital ads and TV commercials. 30- to 60-second ads with a story, talent and locations, for YouTube, television, or cinema and event screens. Suited to brand launches and large campaigns.
• Social ads of 6, 15 and 30 seconds. Short versions for Instagram, TikTok, YouTube Shorts and YouTube bumper ads, with the message readable in the first three seconds and subtitles for viewers watching with the sound off.
• Testimonial videos. Real customers tell their own story. This format suits purchases that depend on trust, such as vehicles, property or financial services.
• Product launch videos. Videos that introduce a new product or service at its launch event and are then reused on digital channels. They can be a concept video with a presenter or a recap of the event.
• Brand videos. Videos that show a brand's values and character through its people and service, without selling one particular product.

When the message is easier to explain with graphics than with scenes, the ad can also be made entirely as a motion graphics video.

Video ads and promotional videos we have made

• Wuling BinguoEV #BinguoMoment: a 1-minute testimonial for the #BinguoMoment campaign about a father who gives his daughter a BinguoEV. Their interviews are intercut with the handover at the dealership, a boot big enough for a move between boarding houses and driving scenes in Jakarta, up to the closing line “Feel the #BinguoMoment, Be The Icon”.
• Campina Summer Barz launch: a 1 minute 45 second recap of the grand launch of Summer Barz ice cream at SnowBay, Taman Mini Indonesia Indah, opening on an animated title card built around the “Summer Breeze” theme.
• Cash Management BCA: a launch video of about 2 minutes that frames the cash management service as a flight, with a presenter in a flight attendant's uniform and line-art animation for each feature.
• Grand Indonesia Concierge: a 1 minute 42 second cinematic brand video introducing the mall concierge team's new uniform and service.

How a video ad is produced

A video ad usually takes 4 to 8 weeks from brief to files ready to run, depending on the number of locations, talent and versions needed. The exact schedule is agreed before production starts.

1. Brief. Campaign goal, audience, main message, placements and the length of each version.
2. Concept and script. The story idea, script and storyboard, approved before shoot preparation begins.
3. Pre-production. Talent casting, location scouting and permits, shot list, wardrobe and props, and the shoot schedule.
4. Shoot. Video shooting with a director, camera operators, lighting and audio, plus a drone when needed.
5. Post-production. Video editing, colour grading, music and sound design, motion graphics and subtitles, followed by rounds of revision.
6. Versions and delivery. Short versions and screen ratios for each placement, ready to upload.

What you receive

• The master ad file in full resolution.
• Cut-downs, for example 30, 15 and 6 seconds, as agreed at the start.
• Screen ratios for each placement: 16:9 for YouTube and event screens, 9:16 for Reels, TikTok and Shorts, and 1:1 for feeds.
• Indonesian or English subtitles, burned in or as separate files. For other languages, see our dubbing and subtitle services.

Video ad production prices

Video ad production starts from Rp10,000,000 per video for a standard scope. The final quote is calculated from your brief and itemised, so you can see the cost of each talent, location, shoot day and version.

The biggest cost drivers are the number and type of talent, the number of locations and any permits, the number of shoot days, how many cut-downs and screen ratios you need, and music licensing. Airtime on television or ad platforms is not part of the production price. If you also want help running the ads, PopOut offers Google Ads management and social media ads. Prices for every video type are on our video production services page.

Frequently asked questions

How long does it take to make a video ad?

Usually 4 to 8 weeks from brief to files ready to run. An ad with one location and little talent sits at the faster end, while an ad with several locations, talent and versions takes longer. The exact schedule is agreed before production starts.

Does the price include talent and locations?

The starting price covers a standard scope. Talent, location hire and music licensing are priced for your ad and itemised in the quote, so no costs appear unexpectedly halfway through production.

Can one shoot produce several versions of the ad?

Yes. When the placements are clear from the brief, the shoot is planned so there is enough material for 30, 15 and 6-second versions and for 16:9, 9:16 and 1:1 ratios. Versions that were not planned at the start can still be made, but the framing may need cropping.

Can you use footage we already have?

Yes. Your existing footage, product photos or past ads can be reworked into a new ad, combined with an extra shoot or motion graphics if needed. For work that only involves editing your footage, see our video editing services.