HARTONO Company Profile (2015)

Company Profile Motion Graphic

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This company profile video was made for Hartono Elektronika, the electronics retail chain known by the tagline “Your Lifetime Partner”, in 2015. It runs 3 minutes 24 seconds and introduces the business through illustration rather than live footage.

PopOut built it as a motion graphics video in a flat illustration style using Hartono’s yellow, blue and white branding. It opens on an illustrated Hartono store in a city scene, then the animation tells each part of the company’s story with short on-screen text.

This video was made through PopOut's company profile video production service.

Client: Hartono Elektronika
Year: 2015
Service: Video production

The challenge

Hartono, the electronics retail chain known by the tagline "Your Lifetime Partner", wanted a company profile it could present on screen. A brochure or slide deck can list facts about stores and services, but it struggles to hold an audience's attention. In 2015 the company brought in PopOut to turn its company profile into a video that would introduce the business in a few minutes and match its yellow and blue brand identity.

The solution

Following the brief, PopOut built the company profile as a motion graphic video. We used a flat illustration style with clean shapes and a bright palette that follows Hartono's yellow, blue and white branding. The opening shows an illustrated Hartono store set in a city scene, with trees, cars and a sunny sky, alongside the Hartono logo and tagline. From there, the motion graphics tell the company's story, keeping on-screen text short and letting the animation explain each part of the business.

The results

The result is an animated company profile video of 3 minutes 24 seconds in landscape format, produced in 2015. It presents Hartono through illustrated scenes and branded motion graphics rather than live footage. The video is designed for corporate presentations, partner meetings, events and the company's online channels, giving Hartono one consistent way to introduce itself to customers and business partners.

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