Mayora Video: Torabika Cappuccino in the Russian Market

Proud to Be Indonesian

This video, titled “Mayora Bangga Sebagai Indonesia” (Mayora, proud to be Indonesian), was made for PT Mayora Indah Tbk about Torabika Cappuccino's success in Russia, which the narration says grew by more than 30% in 2018, the equivalent of about 1,000 containers. It runs 2 minutes 7 seconds, with Indonesian narration and Russian subtitles, and was published in 2020.

PopOut made it as a motion graphics video: a three-dimensional title, a world map and globe, an illustrated map of Russia with a Torabika Cappuccino pack and a growth chart, and photo frames on a red and white background. In video editing, those graphics were combined with footage and photos, some filmed by PopOut and some from Mayora's own library: views of Moscow, Torabika ad footage and photos of Torabika Cappuccino stands at a festival and trade fairs, before closing with thanks in Indonesian and Russian.

This video was made through PopOut's motion graphics service.

Client
PT Mayora Indah Tbk
Year
2020
Service
Video production

The challenge

Mayora wanted to celebrate Torabika Cappuccino's export success in Russia and thank those who supported it: partners in Russia, the Russian government, and the Indonesian government through the Ministry of Trade and the Ministry of Foreign Affairs. The video had to work for Indonesian and Russian viewers at once. Part of the material was Mayora's own, from growth figures and ad footage to photos of trade missions and fairs, and all of it had to become one story to be proud of.

The solution

PopOut built the story from the big picture down to the detail. The video opens with the title “Mayora Bangga Sebagai Indonesia”, then a world map and globe show Mayora's exports to more than 100 countries before focusing on Russia. An illustrated map of Russia with a Torabika Cappuccino pack and a rising bar chart carries the 30% growth. After the ad footage, the Russian and Indonesian flags open the section on partner and government support, with photos appearing in frames on a red and white background. Russian subtitles run throughout.

The results

The result is a 2 minute 7 second video that tells Torabika Cappuccino's Russian story in one piece: Mayora's global reach, growth in Russia, the product ad, partner and government support, and its presence at festivals and trade fairs. It closes on the message “Mayora sukses menembus pasar ekspor di Rusia” (Mayora breaks into the Russian export market) over a Moscow skyline with both countries' flags. It was published on YouTube in August 2020.

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