Telkom Simfoni DES

Video Medley Telkom Simfoni DES

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Telkom Simfoni DES

This video, “Simfoni AKHLAK dalam Keberagaman Budaya”, was made for Telkom Indonesia’s Enterprise Service Division (DES) as part of its activation of AKHLAK, the core values of Indonesia’s state-owned enterprises, for employees. It runs about 4 minutes 50 seconds.

PopOut combined video shooting with motion graphics and compositing. Pairs of presenters in traditional dress from different provinces were filmed on a green screen and placed into recognisable local backdrops, from Monas and Istiqlal Mosque to Borobudur, the coast of NTT and Manado. The video closes with a group dance by employees and the AKHLAK logo.

Client: PT Telkom Indonesia (Persero) Tbk
Service: Video production

The challenge

Telkom Indonesia's Enterprise Service Division (DES) wanted a video to activate and put into practice AKHLAK, the core values shared by Indonesia's state-owned enterprises. The opening titles describe the piece as a symphony of diversity and unity, and that set the brief: carry the AKHLAK message to employees in a way that celebrates the cultural variety of Indonesia's regions, under the title Simfoni AKHLAK dalam Keberagaman Budaya.

The solution

PopOut combined video shooting with motion graphics and compositing. Pairs of presenters in traditional dress from different provinces were filmed on a green screen and placed into recognisable local backdrops, from Monas and Istiqlal Mosque in Jakarta to Borobudur, the coast of NTT and a bridge in Manado, Sulawesi Utara. Aerial footage with location labels and animated transitions links each region to the next. The video closes with a group dance by employees in red and white in an outdoor plaza, followed by the AKHLAK logo and the BUMN and Telkom Indonesia end card.

The results

The delivered video runs about 4 minutes 50 seconds under the title Simfoni AKHLAK dalam Keberagaman Budaya. Region by region, it carries the AKHLAK message through presenters in regional costume, a brief behind-the-scenes glimpse of the green screen shoot and a closing group dance. It was made for Telkom's Enterprise Service Division as part of its AKHLAK culture activation, with Telkom Indonesia and BUMN branding on the end card.

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