Wahana Duta Jaya Rucika Company Profile Video 2020

Over 40 Years in One Timeline

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This company profile video was made in 2020 for PT Wahana Duta Jaya Rucika, the maker of pipes and pipe fittings under the Rucika and Wavin brands. It runs 4 minutes 34 seconds and tells the company's story since 1973 as a single timeline.

PopOut built it as a motion graphics video that combines footage filmed by PopOut's crew with black-and-white archive photos, event photos and footage from Rucika's photo and video library. Through video editing, all of it was set in thin-lined frames, with a large year and a short caption for each milestone, from the founding of PT Wavin Duta Jaya in 1973, PE pipe production in 1982 and the launch of Rucika-branded PVC pipe fittings in 1988, to the Lemah Abang factory in 2016. The video closes on the line “Hadir lebih dari 40 tahun” (here for more than 40 years).

This video was made through PopOut's company profile video production service.

Client: PT Wahana Duta Jaya Rucika
Year: 2020
Service: Video production

The challenge

PT Wahana Duta Jaya Rucika wanted to show the public the milestones of its history. It is a long story: it begins in 1973 and runs through a trademark and technical agreement with Wavin B.V., several new factories and digital tools for business partners. Many early milestones survive only as old photos, some of them black and white, so the video had to make that archive material watchable and let it sit comfortably next to much newer footage.

The solution

PopOut built the video as a motion graphics timeline with one scene per milestone. Archive photos or footage sit in sliding thin-lined frames, with a large year and a short caption beneath, so the look stays the same from the 1970s to the 2010s. Later milestones, such as the Karawang factory acquisition in 2002, the move into high-rise building projects in 2006, the WaviNet B2B platform in 2008 and the Top Brand and Superbrands awards, use footage of factories, buildings and computer screens, some filmed by PopOut and some from the company's library, and photos of award ceremonies.

The results

The result is a 4 minute 34 second company profile that condenses more than four decades into one easy-to-follow sequence, without asking viewers to read a company history. It opens with the PT Wahana Duta Jaya Rucika logo over blue ink and closes on the message “Hadir lebih dari 40 tahun, membangun kemitraan dan mengalirkan kehidupan ke seluruh Indonesia” (more than 40 years of building partnerships and keeping life flowing across Indonesia). It was published on YouTube in September 2020.

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