Company Profile Video Script & Storyboard Template (+ Example and Free Word File)

A company profile video script is the document that sets out what viewers see and hear in every scene, while the storyboard turns that script into a picture of each shot. This page gives you a five-column script format, a worked example for a 2-minute video, a guide to building the storyboard and a free Word template to fill in.

What is the difference between a concept, a script and a storyboard?

The three are often confused, but each answers a different question and is approved at a different time. The concept answers "what is this video about and how should it feel". The script answers "what is seen and heard at every second". The storyboard answers "how will each shot be filmed".

For a company profile that uses interviews, the script is usually written twice. A first draft before the shoot holds the questions and the answers you expect, and the final script is put together after the interviews are recorded, because a speaker's best lines only become clear once they have spoken on camera.

A company profile video script format

The format everyone finds easiest to read is a table with one row per scene. These five columns are enough for almost any company profile:

1. Scene number. Makes revision discussions easier. "Scene 4 is too long" is far clearer than "the middle drags a bit".
2. Visual. What is seen: location, people, activity and shot type. Write things that can be filmed or made, not feelings. "Operator checks products on the line, close-up of hands" is more useful than "a professional working atmosphere".
3. Narration or dialogue. The words that are heard, written exactly as they will be spoken. For interviews, write the question and the gist of the answer you expect.
4. On-screen text and graphics. Speaker names and job titles, figures, years, maps, logos or animation added in the edit.
5. Duration. An estimate in seconds for each scene. Add them up at the end to check the total matches the target.

Keep visuals and audio in separate columns. The habit forces the writer to think of a picture for every sentence, so no line of narration ends up covered by whatever footage happens to be available.

An example script for a 2-minute company profile

The example below is for a fictional manufacturing company. Replace the text in [square brackets] with your own company's details.

Notice that the key message, the scale of the company's shipments, arrives within the first eight seconds. Not every viewer watches to the end, so the most important point should not be saved for the close.

How many words of narration for a 1, 2 or 3 minute video?

Narration read at a calm pace usually runs at about 130 to 150 words a minute. You can use that figure to check whether a script is too dense before it is recorded.

Interviews, music-only passages and pauses between scenes all reduce the number of words that fit. If your script runs over these figures, cut sentences rather than speeding up the read. For guidance on what to include and the ideal length, see our article company profile videos: definition, contents, length and examples.

How to build a storyboard from the script

The storyboard comes after the script is approved. Each scene in the script is broken into one or more shots, and each shot gets a box containing:

• A sketch or reference photo. A rough drawing with stick figures is enough. Photos from a location recce or screenshots from reference videos work too.
• Shot type. A wide shot to introduce a place, a medium shot for interviews, close-ups for product details and hands, aerial shots to show scale, screen recordings for apps and motion graphics for data.
• Camera move. Static, pan, tilt, dolly or a gimbal following the subject. Note it when the move has a purpose, such as pushing in towards the factory gate to open the story.
• Location, talent and props. Helps the team schedule the shoot by location rather than by story order, so no location is visited twice.
• Audio, graphics and transition notes. Music, location sound, text that appears and how the cut moves to the next shot.

For scenes that are entirely graphics, such as maps or charts, the storyboard works as a design sketch. For a fully animated video it becomes the most important document of all, because every scene will be drawn from scratch.

Three company profile structures from our portfolio

The same script format can produce very different videos. The three structures below appear in company profile videos in PopOut's portfolio, and each needs the script columns filled in a different way.

1. A historical timeline

The Wahana Duta Jaya Rucika company profile runs 4 minutes 34 seconds and tells the company's story since 1973 as a single timeline: black-and-white archive photos and factory footage in thin-lined frames, with a large year and a short caption for each milestone. In a script, this structure is easiest to write as one row per milestone. The on-screen text column holds the year and one sentence, while the visual column records which photo or footage is used. It suits companies with a long history and an archive of photos.

2. A presenter and graphics

In the ZEF Energi company profile, presenters and staff were filmed in a green-screen studio and placed in virtual sets with holographic information panels and an animated map of project locations. The presenters rehearsed pointing gestures so they would line up with graphics added later. For this structure, the visual column needs to record where the presenter looks and moves, and the graphics column must be settled before the shoot, because the presenter is acting against graphics that do not exist yet.

3. Narration, interviews and aerial footage

The Semesta Marga Raya company profile combines narration about the company's history, vision and mission with an interview with the President Director, activity at toll gates and in the control room, drone footage of the toll road and a traffic growth chart. A script for this structure usually separates two layers of audio: narration written out in full, and interviews written only as questions until the answers are recorded. Aerial shots are listed as shots of their own because they need their own schedule, permits and suitable weather.

The three structures can be combined and condensed. The short version of the Hutama Karya Infrastruktur company profile, for example, runs 1 minute 17 seconds and brings together aerial footage of projects with location names on screen, office and field team scenes, and Indonesian narration with English subtitles.

Common mistakes in company profile scripts

• Narration that reads out the brochure. A long list of services works better as on-screen text or graphics than read out item by item.
• Visuals that cannot be filmed. "Our commitment to customers" is not a visual. Turn it into a scene people can see, such as a service officer helping a customer.
• Length not calculated. A 600-word script for a 2-minute video forces the narrator to read too fast, or the editor to cut the ending.
• Figures and names not checked. The founding year, headcount, spelling of names and job titles should be checked by the company before the shoot, because changing them after the graphics are made takes time.
• Existing material not gathered. Archive photos, event footage and high-resolution logos should be collected before the final script, so the visual column refers to material that actually exists.

Download the script and storyboard template (Word)

The template includes a short concept sheet, the five-column script table, a storyboard table, a worked 2-minute example and a pre-shoot checklist. Simply replace everything in [square brackets].

• Company profile video script & storyboard template (English, .docx)
• Template script & storyboard video company profile (Indonesian, .docx)

If you are still choosing a vendor, send this concept and early script along with your brief, then compare the quotes you receive. What a complete quote should contain is covered in our article video shooting proposal template, and prices by video type are in video production prices for 2026.

Frequently asked questions

Who should write a company profile video script?

The content and facts should come from the company, while the writing and structure can be handled by a production house's scriptwriter. A practical approach is for the vendor to draft from the brief and for the company to correct the facts and terminology.

Does a storyboard have to be well drawn?

No. A storyboard is a working tool, not artwork. Rough sketches, location photos or screenshots of reference videos are enough as long as the shot type and content are clear.

How many times should a script be revised?

Agree the number of review rounds in the quote. Revisions at script stage cost far less than revisions after the shoot, so use as many of your rounds as possible at this stage.

This template helps you prepare the content of your video before you meet a vendor. If you would like the script, storyboard, shoot and edit handled by one team, see PopOut's company profile video production service, starting from Rp10,000,000 per video.