What Is a Company Profile? Contents and Examples in Video, Website and Print
Key takeaways
- A company profile introduces a company: who it is, what it does, who it serves, and the proof that it can be trusted.
- It usually covers an opening, the company, products or services, proof, people, facilities, social responsibility and contact details; the proof section matters most.
- Print and PDF profiles suit tenders and partner meetings, video suits presentations and exhibitions, and a website can be found on Google and kept up to date.
- Write the core text once, then adapt it for each format so the figures and claims never contradict each other.
- The examples in this article are PopOut projects: the Intikarya and WIKA books, the Agincourt Resources, Hutama Karya Infrastruktur, Rucika and Hartono videos, and the Meiji and Logios websites.
In this article 9 sections
A company profile introduces a company to people outside it: who the company is, what it does, who it serves, and the proof that it can be trusted. It can be a printed book or PDF, a video, or a website, and many companies use all three.
This guide covers what a company profile is used for, what it usually contains, how the three formats differ, and real print, video and website company profiles we have made for clients.
What is a company profile used for?
A company needs a profile whenever it has to explain itself to people who do not know it yet. The most common situations:
- Tenders and procurement. A company profile is often requested together with legal documents, a project track record and certifications.
- Prospective partners and buyers. Sent before or after a first meeting, so the other side can judge your scale and experience.
- Investors and banks. A quick overview of the business, its facilities and its management.
- Exhibitions and events. The video plays at the booth, while the book or brochure is handed to visitors.
- Recruitment. Candidates want to understand the culture and direction of the company before they apply.
What goes into a company profile?
The content depends on who will read it, but whatever the format, most company profiles are built from these sections:
| Section | Content |
|---|---|
| Opening | Company name, logo and one sentence on what the company does. |
| About the company | A short history, vision, mission and values. |
| Products or services | The main business lines, described by what they do for customers. |
| Proof | Projects, clients, certifications, awards or figures you can stand behind. |
| People | A message from leadership, the organisation chart or key people. |
| Facilities and reach | Offices, plants, fleet, equipment or operating areas. |
| Social responsibility | CSR and environmental programmes, where relevant. |
| Contact | Address, website, email, phone, and a QR code on the printed version. |
The proof section matters most, because readers of a company profile are usually deciding whether you have enough experience for their needs. That is why a profile for a construction tender leads with certifications, equipment and completed projects, while a profile for retail partners leads with products and the brand story.
Three company profile formats: print, video and website
All three carry the same content, but they are read in different situations.
| Format | Best for | Strength | Watch out for |
|---|---|---|---|
| Printed book and PDF | Tenders, partner meetings, investor visits | Can be read in detail, attached to a proposal and taken home | Goes out of date quickly, and reprints cost money |
| Video | Opening a presentation, exhibitions, websites, social media | Shows scale, facilities and people in a few minutes | Hard to change once finished, and detailed information does not fit |
| Website | Prospective clients and candidates who search for the company on Google | Can be updated at any time and found through search | Needs upkeep, because outdated content shows immediately |
Print and PDF company profile examples
PT Intikarya Bumi Sejahtera: 2020 company profile book
Intikarya trades coal and needed a book that introduces the business to partners and buyers. We laid out a hardcover book in the company's navy and red. Diagonal ribbons run across every page and frame full-bleed photos, from a bulk carrier loading coal on the front cover to mining equipment inside.
Two details are worth copying. The vision and mission page sets Indonesian on the left and English on the right, so one edition serves local and international readers. The back cover carries the address and a QR code, so readers know straight away how to get in touch. See the Intikarya company profile.
WIKA: Asmat 2019 project profile book
A company profile does not always cover the whole company. For its concrete road and 72-metre suspension bridge project in Asmat, Papua, WIKA needed a project profile book. We chose a landscape format of more than 100 pages in five chapters, covering the history of Asmat, the bridge and road design, construction, health and safety, the environment, CSR and local culture. A yellow palette and full-bleed photos keep a document that long easy to read. See the Asmat project profile, or a similar book for the Kapuas Tayan Bridge.
What to include, PDF or print, and what to prepare for a printed company profile are covered on our company profile design services page.
Company profile video examples
Video shows what is hard to put into words: the size of a site, machines at work, and the people behind the company. These four examples take different approaches.
| Company | Length | Approach |
|---|---|---|
| Agincourt Resources (2025) | 4 min 55 s | Video shooting and drone footage across three open pits, the processing plant, the laboratory, and environmental and community programmes |
| Hutama Karya Infrastruktur (2023) | 1 min 17 s | Short version: drone footage of toll roads in Sumatra with on-screen location labels, Indonesian narration and English subtitles |
| Wahana Duta Jaya Rucika (2020) | 4 min 34 s | A company timeline since 1973 in motion graphics, combining footage partly shot by PopOut with archive photos and footage from Rucika's own collection |
| Hartono Elektronika (2015) | 3 min 24 s | Fully motion graphic in a flat illustration style in the brand colours, with no live-action footage |
The approach follows the story. Large operating sites, such as mines and toll roads, are best shown through filming and drones. Companies with a long history can draw on their photo archives. When the subject is hard to film, animation can take the place of a shoot.
Content, length and style for company profile videos are covered in full in our company profile video guide. To start writing, use the company profile video script and storyboard template.
Company profile as a website
The website is often the first company profile people open, because many prospective clients and candidates search for a company on Google before they get in touch. Unlike a printed book, a website can keep growing with news, new projects and job openings.
Meiji Indonesia: a bilingual corporate website
meiji.co.id is the corporate website of PT Meiji Indonesia, an antibiotics manufacturer and subsidiary of Japan's Meiji Seika Pharma. Besides the company profile and history timeline, it has a searchable product catalogue by category, news, an R&D section and links to the careers portal. Because some products are prescription medicines, those product pages stay blurred until the visitor accepts a disclaimer for healthcare professionals. Every page is available in Indonesian and English, including translated URLs. See the Meiji website case study.
Logios System: a service company website
Logios System is a translation company in Jakarta. Its website is built with WordPress and Elementor in English and Indonesian. Each service, from document translation and sworn translators to subtitles and app localisation, has its own page, so each one can be found through search. A client logo carousel and testimonials provide the proof, and a request-a-quote button in the header keeps the next step in view. See the Logios website case study.
Which format should come first?
- If prospective clients usually find you on Google, start with the website. It is also where the video and the PDF company profile can live.
- If you regularly bid in tenders or send B2B proposals, prepare the PDF first, because that is the document you attach.
- If you present often, exhibit at trade shows or want to show your facilities, video makes the fastest impression.
Whatever the order, write the core company profile text once: history, services, proof and contact details. Then adapt that same text for each format, so the figures and claims in the book, the video and the website never contradict each other.
How to put a company profile together
- Decide who will read it and where it will be used. Profiles for tenders, investors and recruitment emphasise different things.
- Gather the material. Legal data, certifications, projects and clients you are allowed to name, facility photos, the logo and the brand colour guide.
- Check every figure and claim. Headcount, capacity and founding year must match your official documents, especially for tenders.
- Write the core text, then adjust its length for each format.
- Design or produce. Follow the company's visual identity so all three formats clearly come from the same company.
- Schedule updates. Review the company profile at least once a year, and update the website more often.
Need help with your company profile?
PopOut works in all three formats: company profile design for PDF and print, company profile videos from IDR 10,000,000 per video, and company profile websites. If you need more than one format, mention them all at the start, so photos, copy and design can be prepared to be shared across them.
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