Explainer & Product Animation Services

What is an explainer video?

An explainer video is a short video, usually 60 to 90 seconds, that sets out the viewer's problem, the solution on offer, how it works and what to do next. Animation is used because it can show things that are hard to film, such as data flows, app features or the inside of a product.

This page focuses on explainers and product animation. For character animation, staff education and safety, see our animation video services.

When should you use an explainer or product animation?

An explainer is most useful when prospects need to understand your offer before they will try it, buy it or contact your sales team.

• Apps and software. Features and how-to steps for landing pages and app install ads.
• Financial and insurance products. Services with no physical form to film.
• B2B and technical services. Certification, industrial processes or systems that prospects need explained.
• Launches and exhibitions. A product introduction on stage, at a booth or in a sales presentation.

Animation styles to choose from

The animation style is chosen to suit the product and its audience. All three can be combined with real footage or app screen recordings when needed.

• Motion graphics explainer. Moving text, icons and flat illustration, the fastest and most efficient option.
• 2D character animation. A character who meets a problem and finds the solution.
• 3D animation. For physical products, spaces or processes that need to be seen from several angles.

One explainer is usually used in several places at once: the full version for landing pages and presentations, a 15-second cut for ads and a vertical version for social media. Plan for this in the brief so every scene is composed for all the ratios.

Our explainer and product animation work

These projects show explainers for a service, an app and a financial product.

• PT SKP Tenaga Listrik: a 3D animation of about 2 minutes for an exhibition booth. A 3D presenter guides viewers through an isometric city, while the certification services and the company's key figures appear as animated infographics.
• Teachmint: a video of about 45 seconds for a teachers' app, with motion graphics for each feature such as automatic class attendance and a digital whiteboard, closing on the Google Play and App Store badges.
• BCA Cash Management: a launch video of about 2 minutes that introduces the service's features one by one with line-art animation and subtitles.

How an explainer video is made

The most important part of an explainer is the script, because in one to two minutes viewers must grasp one main message. Animation only starts once the script and storyboard are approved.

1. Brief. Product, audience, goal and where the video will run.
2. Script. The problem, solution, how it works and the call to action.
3. Storyboard and visual style. Sketches per scene and sample designs.
4. Voice-over. Narration recorded after the final script, as the timing guide for animation.
5. Animation and sound. Animation, music and sound effects.
6. Revisions and final files. Rounds of revision, then files in the ratios you need.

Explainer animation prices

Prices start from Rp7,500,000 per video. The final cost depends on length, animation style (motion graphics, 2D, or 3D, which is usually higher), the number of scenes and characters, voice-over and languages, and rounds of revision. Prices for every video type are in our 2026 video production price guide.

Frequently asked questions

How long should an explainer video be?

Usually 60 to 90 seconds for landing pages and presentations, and 15 to 30 seconds for social media ads.

What is the difference between an explainer and motion graphics?

An explainer is a story structure, while motion graphics is a visual style. An explainer can be made with motion graphics, 2D or 3D animation.

Can our app screens be included?

Yes. App or website screens can be re-animated or combined from screen recordings you provide.

Ready to make an explainer video? Send your product, audience, length and deadline through our contact page. Our other services are on the video production services page.