AI Dubbing & Subtitle Localization Services

Subtitles or AI dubbing?

Subtitles are the fastest and most economical way to make a video understandable to speakers of another language, and the original voice stays in. AI dubbing fits when viewers need to hear the message in their own language, for example training material, videos on an exhibition screen, or audiences not used to reading subtitles.

Localisation examples from our portfolio

Several videos in our portfolio use subtitles in a different language from the narration, so audiences in other markets can follow them. These examples use subtitles, not AI dubbing:

• Mayora Torabika Cappuccino (2020): Indonesian narration with Russian subtitles, for the story of Torabika's exports to Russia.
• MSIG Life (2023): a brand manifesto with English narration and Indonesian subtitles.
• Hutama Karya Infrastruktur: a company profile with Indonesian narration and English subtitles.
• Wuling BinguoEV: an Indonesian-language testimonial with English subtitles.
• Kemendikbudristek, Police Women's Day (2021): a children's short film subtitled throughout.

What gets localised

Localisation is more than translating speech. On-screen text, graphics with writing, names and job titles, units and the closing call to action also need adapting, so viewers in the target market do not see a mix of two languages.

• Transcript and translation, checked for technical terms and brand names.
• Subtitles timed sentence by sentence, with at most two lines on screen at once.
• On-screen text and lower thirds in the target language.
• An AI-dubbed voice paced to fit the length of each scene.

File formats

Subtitles can be delivered as a separate file (SRT or VTT) that viewers switch on and off on YouTube, or burned into the video for social media, where videos often play with the sound off. Dubbing produces a new video file for each language.

Localisation process

Localisation starts from the final video and, where available, the script and graphics project files. Once the translation and a glossary of terms are approved, the subtitles, on-screen text or dubbed voice are produced, then reviewed by your team before the final files are delivered.

1. Send the final video, the script and graphics project files if you have them.
2. Transcript, translation and glossary for approval.
3. Subtitles, on-screen text and/or the dubbed voice.
4. Review, ideally by a speaker of the target language on your team.
5. Final files for each language.

If the graphics project files are not available, text already burned into an old video cannot be replaced cleanly. It is usually covered with new graphics, or left in place and explained in the subtitles.

Video localisation prices

Prices start from Rp1,500,000 per video. The final cost depends on length, the number of languages, subtitles only or with dubbing, the amount of on-screen text to replace, and whether the original project files are available.

For a new video made in several languages from the start, see our AI video and avatar production service. Prices for every video type are on our video production services page.

Frequently asked questions

Can our director's voice be used for dubbing in other languages?

Technically yes, with voice cloning, but only with the written consent of the person whose voice it is. Without that consent, use a different, neutral AI voice.

Can AI dubbing match lip movement?

Some AI dubbing tools can adjust lip movement on close, clear shots of a face. Results vary, so test one section before processing the whole video.

Do subtitles help a video get found?

A separate subtitle file on YouTube helps the platform understand what the video is about and makes it more accessible. Burned-in subtitles help social media viewers but cannot be read as text.

Who should check the translation?

Someone on your team who knows the target language and the company's terminology, especially for technical, legal and health and safety material.