Headless & Composable Commerce Services

PopOut's headless and composable commerce service builds online stores whose front end (the storefront) is separated from the backend, so your website, app and other sales channels pull products, prices and stock from one source through an API. It is meant for businesses that have outgrown a standard online store. Prices start from Rp30,000,000 per project.

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Starting from Rp30,000,000 per project

What are headless and composable commerce?

In a standard online store, the front end and backend live in one system, so changing one often means changing the other. Headless commerce separates them: the backend handles products, orders, payments and stock and exposes them through an API, while the storefront is built freely with a framework such as Next.js.

Composable commerce goes a step further. Each part, such as the catalogue, search, CMS, payments or a loyalty programme, becomes a separate component that can be replaced without rebuilding the whole platform.

Headless or a standard online store?

Most businesses are well served by a standard eCommerce website, which is quicker to build and cheaper to maintain. Headless commerce makes sense when:

  • You sell across several channels, such as a website, a mobile app and in-store screens, and all of them need the same product and stock data.
  • Your backend, ERP or stock system works well and you do not want to replace it, but the storefront needs rebuilding.
  • Your marketing team needs freedom to change campaign pages without waiting for backend changes.
  • High traffic and page speed are already a problem on your current platform.

If none of these apply, a headless architecture adds cost and complexity without a matching benefit. We will tell you so at the start.

What we do

  • Architecture. Mapping your current systems and recommending which parts to keep, replace or separate.
  • Backend and API. A new API in Go or Laravel, or connectors to the backend and ERP you already use through API integration.
  • Storefront. A store front end in React, Next.js or Vue, rendered on the server so it opens fast and is easy for Google to read.
  • CMS and admin panel. Your team manages products, content and campaign pages in one place.
  • Infrastructure. Deployment, caching and CI/CD, which can continue under our cloud and DevOps service.

A project built on a decoupled architecture

The Vinoti Commercial Furniture Platform follows this pattern: a Go API as the single data source, a React admin panel for the Vinoti team, and a Next.js website that pulls products, collections and 3D models from that API. With this separation, a new channel can use the same API without changes to the backend.

How much does headless commerce cost?

Prices start from Rp30,000,000 per project. The final cost depends on the number of channels, whether the backend is new or an existing system, the number of integrations such as ERP, payment gateway and shipping, and CMS and data migration needs. Subscriptions to third-party commerce platforms, CMS or search services, cloud bills and payment gateway transaction fees are paid separately.

Frequently asked questions

Is headless commerce better for SEO?

A server-rendered headless storefront can be indexed by Google like any website and is usually lighter. SEO results still depend on content, structure and page optimisation.

Can we keep our existing backend?

Yes, as long as it provides an API or data access. We assess its documentation at the start.

Can a running online store move to headless?

Yes, step by step. For example, start with the storefront while the old backend keeps running, then separate other parts one at a time.

How long does it take?

It depends on the number of channels, integrations and the data to migrate. We share the schedule together with the quote.

Want to find out whether your store needs headless? Send us an outline of your systems and sales channels through our contact page. Our other services are on the website and application development page.

How we work

  1. Brief & consultation

    Tell us your goals, audience and budget range. We reply with questions and ideas.

  2. Proposal & quotation

    You receive a written scope, timeline and quotation tailored to your project.

  3. Production

    Our team builds it and shares progress at agreed checkpoints.

  4. Review & delivery

    You review, we revise, then we deliver the final files with support after launch.